ph-community-outreach — Автоматизированное продвижение в онлайн-сообществах

--- name: ph-community-outreach description: Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy. --- # Product Hunt Community Outreach This skill helps you leverage online communities to amplify your Product Hunt launch while maintaining authenticity and following community guidelines. ## When to Use This Skill - Identifying communities relevant to your product - Crafting community-appropriate posts - Timing cross-platform promotion - Building relationships before launch - Avoiding spam flags and bans ## The Golden Rules ### Rule 1: Be a Member First - Participate for 2-4 weeks before launch - Add value through comments and discussions - Build karma/reputation organically - Never cold-post your launch ### Rule 2: Provide Value, Not Just Promotion - Share learnings, not just links - Answer questions in your domain - Help others with their launches - Make posts interesting standalone ### Rule 3: Follow Each Community's Rules - Read sidebar/rules before posting - Check if self-promotion is allowed - Note any format requirements - Respect moderators ## Platform-by-Platform Guide ### Reddit #### Relevant Subreddits **General Startup/Product:** - r/SideProject (253k) - Very friendly to makers - r/startups (960k) - Broader startup discussion - r/Entrepreneur (2.4M) - Business-focused - r/smallbusiness (1.3M) - SMB audience - r/InternetIsBeautiful (17M) - Cool web things **Tech/Development:** - r/webdev (1.7M) - Web development - r/programming (5.6M) - General programming - r/learnprogramming (3.5M) - Beginners - r/opensource (400k) - Open source projects - r/selfhosted (280k) - Self-hosted solutions **Specific Niches:** - r/SaaS (44k) - SaaS products - r/nocode (120k) - No-code tools - r/artificial (1.4M) - AI products - r/productivity (1.1M) - Productivity tools - r/design (470k) - Design tools **Product Hunt Specific:** - r/ProductHunters (small but targeted) #### Reddit Posting Strategy **Pre-Launch (2-4 weeks before):** 1. Join relevant subreddits 2. Comment helpfully on 10-20 posts 3. Build karma organically 4. Observe what content works **Launch Day Post Template:** ``` Title: I built [Product] to solve [specific problem] - launching on Product Hunt today Hey r/[subreddit]! After [X months] of building, I'm finally launching [Product] on Product Hunt today. **The Problem:** [2-3 sentences about the problem] **What I Built:** [2-3 sentences about your solution] **What Makes It Different:** [Your unique angle] **Current Status:** - [Key metric or milestone] - [Another relevant detail] **Looking For:** - Honest feedback on the concept - Suggestions for improvement - [Specific question for community] Product Hunt link: [URL] Happy to answer any questions about the build, the tech stack, or the journey! ``` #### Reddit Best Practices - ✓ Post during active hours (9 AM - 5 PM local) - ✓ Respond to every comment - ✓ Be humble and open to criticism - ✓ Share actual value/learnings - ✓ Use authentic language #### Reddit Avoid - ❌ Posting in 10+ subreddits at once (spam) - ❌ Using the same text everywhere - ❌ Just dropping a link - ❌ Ignoring negative feedback - ❌ Posting in large subreddits without karma --- ### Indie Hackers #### Why Indie Hackers Works - Community of makers/founders - Celebrate launches and milestones - Value transparency and learning - Often reciprocal support #### Indie Hackers Post Template ``` Title: Just launched [Product] on Product Hunt - here's what I learned building it Hey IH community! Today I launched [Product] on Product Hunt and wanted to share the journey. **📝 The Backstory** [How you got the idea, why you built it] **🔨 What I Built** [Product] is [description]. It helps [audience] [achieve outcome]. **📊 Key Numbers** - Time to build: [X months] - Lines of code: [X] (or tech stack) - Beta users before launch: [X] - Current MRR: [X or "pre-revenue"] **💡 Lessons Learned** 1. [Key lesson] 2. [Key lesson] 3. [Key lesson] **🎯 What's Next** [Your roadmap or next steps] **🙏 The Ask** Would love feedback from this community: - [Specific question] - [Specific question] Product Hunt: [Link] Website: [Link] AMA about the build! ``` #### Indie Hackers Best Practices - ✓ Share real numbers (transparency wins) - ✓ Focus on the journey, not just the product - ✓ Engage with other launches too - ✓ Join relevant IH groups - ✓ Follow up with results post --- ### Hacker News #### Hacker News Reality Check - Very high bar for quality - Community can be harsh - Not for every product - Best for: Dev tools, technical products, novel tech #### HN Post Strategy **Show HN Format:** ``` Title: Show HN: [Product Name] – [Brief description] [Link to product] Then in comments, add context: Hey HN! I built [Product] because [reason]. Technical details: - Built with [tech stack] - [Interesting technical challenge] - [Performance/scale info] I'd appreciate any feedback, especially on: - [Technical question] - [UX question] Happy to discuss the implementation! ``` #### HN Best Practices - ✓ Technical substance required - ✓ Be ready for tough questions - ✓ Respond thoughtfully to criticism - ✓ Don't ask for upvotes (ever) - ✓ Time it well (morning US) #### HN Avoid - ❌ Marketing speak - ❌ "AI-powered" without substance - ❌ Voting rings (will get you banned) - ❌ Complaining about downvotes --- ### Other Communities #### Discord Servers - Find servers related to your niche - Participate genuinely first - Check if #self-promotion channels exist - Don't DM spam #### Slack Communities - Many industries have Slack groups - Similar rules as Discord - Often more professional #### Facebook Groups - Still relevant for certain niches - B2B groups can be valuable - Follow group rules strictly #### Product-Specific Communities - Dev.to (developers) - Hashnode (developers) - Lobste.rs (tech) - Designer News (designers) - Growth Hackers (marketing) ## Timing Strategy ### Pre-Launch (2-4 weeks) - [ ] Join all relevant communities - [ ] Comment on 20+ posts - [ ] Build relationships - [ ] Save posts where you can share later ### Launch Week - [ ] Soft mentions in comments - [ ] Help others, mention your launch naturally - [ ] Prepare posts for each platform ### Launch Day - [ ] Space out community posts (not all at once) - [ ] Different post for each community - [ ] Monitor and respond quickly ### Post-Launch - [ ] Share results and learnings - [ ] Thank communities - [ ] Continue participating ## Community Post Checklist ### Before Posting - [ ] Am I a recognized member of this community? - [ ] Have I read the rules? - [ ] Is self-promotion allowed? - [ ] Does my post provide value beyond promotion? - [ ] Is my post format appropriate? ### After Posting - [ ] Monitoring for comments - [ ] Responding to all feedback - [ ] Thanking people for support - [ ] Not getting defensive about criticism ## Output Format ``` COMMUNITY OUTREACH PLAN FOR: [Product Name] TARGET COMMUNITIES: 1. Reddit Subreddits: [List with member counts] Pre-launch activity: [Status] Post timing: [When] 2. Indie Hackers Groups: [Relevant groups] Pre-launch activity: [Status] Post timing: [When] 3. Hacker News Suitable: [Yes/No and why] Post timing: [When] 4. Other [List other communities] POSTING SCHEDULE: - [Time]: [Platform] - [Subreddit/community] - [Time]: [Platform] - [Subreddit/community] - [Time]: [Platform] - [Subreddit/community] PRE-LAUNCH CHECKLIST: - [ ] [Community]: [X] comments, [X] karma - [ ] [Community]: [Status] - [ ] [Community]: [Status] POST DRAFTS: [Include customized drafts for each community] ```