social-media — Автоматизация создания контента для соцсетей

--- name: social-media description: Drafts engaging social media posts, writes hooks, suggests hashtags, creates thread structures, and generates companion images. Use when the user asks to write a LinkedIn post, tweet, Twitter/X thread, social media caption, social post, or repurpose content for social platforms. --- # Social Media Content Skill ## Research First (Required) **Before writing any social media content, you MUST delegate research:** 1. Use the `task` tool with `subagent_type: "researcher"` 2. In the description, specify BOTH the topic AND where to save: ``` task( subagent_type="researcher", description="Research [TOPIC]. Save findings to research/[slug].md" ) ``` Example: ``` task( subagent_type="researcher", description="Research renewable energy trends in 2025. Save findings to research/renewable-energy.md" ) ``` 3. After research completes, read the findings file before writing ## Output Structure (Required) **Every social media post MUST have both content AND an image:** **LinkedIn posts:** ``` linkedin/ └── <slug>/ ├── post.md # The post content └── image.png # REQUIRED: Generated visual ``` **Twitter/X threads:** ``` tweets/ └── <slug>/ ├── thread.md # The thread content └── image.png # REQUIRED: Generated visual ``` Example: A LinkedIn post about "prompt engineering" → `linkedin/prompt-engineering/` **You MUST complete both steps:** 1. Write the content to the appropriate path 2. Generate an image using `generate_image` and save alongside the post **A social media post is NOT complete without its image.** ## Platform Guidelines ### LinkedIn **Format:** - 1,300 character limit (show more after ~210 chars) - First line is crucial - make it hook - Use line breaks for readability - 3-5 hashtags at the end **Tone:** - Professional but personal - Share insights and learnings - Ask questions to drive engagement - Use "I" and share experiences **Structure:** ``` [Hook - 1 compelling line] [Empty line] [Context - why this matters] [Empty line] [Main insight - 2-3 short paragraphs] [Empty line] [Call to action or question] #hashtag1 #hashtag2 #hashtag3 ``` ### Twitter/X **Format:** - 280 character limit per tweet - Threads for longer content (use 1/🧵 format) - No more than 2 hashtags per tweet **Thread Structure:** ``` 1/🧵 [Hook - the main insight] 2/ [Supporting point 1] 3/ [Supporting point 2] 4/ [Example or evidence] 5/ [Conclusion + CTA] ``` ## Image Generation Every social media post needs an eye-catching image. Use the `generate_social_image` tool: ``` generate_social_image(prompt="A detailed description...", platform="linkedin", slug="your-post-slug") ``` The tool saves the image to `<platform>/<slug>/image.png`. ### Social Image Best Practices Social images need to work at small sizes in crowded feeds: - **Bold, simple compositions** - one clear focal point - **High contrast** - stands out when scrolling - **No text in image** - too small to read, platforms add their own - **Square or 4:5 ratio** - works across platforms ### Writing Effective Prompts Include these elements: 1. **Single focal point**: One clear subject, not a busy scene 2. **Bold style**: Vibrant colors, strong shapes, high contrast 3. **Simple background**: Solid color, gradient, or subtle texture 4. **Mood/energy**: Match the post tone (inspiring, urgent, thoughtful) ### Example Prompts **For an insight/tip post:** ``` Single glowing lightbulb floating against a deep purple gradient background, lightbulb made of interconnected golden geometric lines, rays of soft light emanating outward. Minimal, striking, high contrast. Square composition. ``` **For announcements/news:** ``` Abstract rocket ship made of colorful geometric shapes launching upward with a trail of particles. Bright coral and teal color scheme against clean white background. Energetic, celebratory mood. Bold flat illustration style. ``` **For thought-provoking content:** ``` Two overlapping translucent circles, one blue one orange, creating a glowing intersection in the center. Represents collaboration or intersection of ideas. Dark charcoal background, soft ethereal glow. Minimalist and contemplative. ``` ## Content Types ### Announcement Posts - Lead with the news - Explain the impact - Include link or next step ### Insight Posts - Share one specific learning - Explain the context briefly - Make it actionable ### Question Posts - Ask a genuine question - Provide your take first - Keep it focused on one topic ## Quality Checklist Before finishing: - [ ] Post saved to `linkedin/<slug>/post.md` or `tweets/<slug>/thread.md` - [ ] Image generated alongside the post - [ ] First line hooks attention - [ ] Content fits platform limits - [ ] Tone matches platform norms - [ ] Has clear CTA or question - [ ] Hashtags are relevant (not generic)