ad-intelligence: скилл анализа рекламы конкурентов

--- name: ad-intelligence description: > Competitive ad intelligence skill for fetching, analyzing, and reporting on competitor ads across Meta (Facebook/Instagram), Google Ads Transparency Center, and LinkedIn Ad Library. Use this skill whenever a user asks about competitor ads, what ads a brand is running, ad creative analysis, ad copy research, campaign monitoring, ad library lookups, or marketing intelligence on any of these platforms. Also trigger for phrases like "what ads is [company] running", "spy on competitor ads", "find ads from [brand]", "check ad library", "pull ad data", "analyze competitor campaigns", or any request involving scraping or fetching public ad data from Meta, Google, or LinkedIn. This is a two-phase skill — Phase 1 uses web scraping (no API keys needed), Phase 2 unlocks deeper data via official and third-party APIs. --- # Ad Intelligence Skill A two-phase competitive ad intelligence skill for marketing companies and ecommerce owners to research how competitors run ads across Meta, Google, and LinkedIn. --- ## Quick Reference: What Data Is Available | Field | Meta (FB/IG) | Google Transparency | LinkedIn | |---|---|---|---| | Ad copy / headline | ✅ Both phases | ✅ Both phases | ✅ Both phases | | Creative (image/video URL) | ✅ Both phases | ✅ Both phases | ✅ Both phases | | Ad format type | ✅ Both phases | ✅ Both phases | ✅ Both phases | | Date first/last shown | ✅ Both phases | ✅ Both phases | ✅ Both phases | | Platform / placements | ✅ Both phases | ✅ (Google Search, YT, Display, etc.) | ✅ Both phases | | Active / inactive status | ✅ Both phases | ✅ Both phases | ✅ Both phases | | CTA button | ✅ Phase 1 scrape | ❌ | ✅ Both phases | | Destination / landing URL | ✅ Both phases | ✅ Both phases | ✅ Both phases | | Total ads running | ✅ Phase 2 | ✅ Phase 2 | ✅ Phase 2 | | Impression range | ✅ Phase 2 (EU/political only) | ❌ | ✅ Phase 2 (some scrapers) | | Spend range | ✅ Phase 2 (EU/political only) | ❌ | ❌ | | Demographic breakdown | ✅ Phase 2 (EU only) | ❌ | ❌ | | Targeting info | ❌ | ❌ | ✅ Phase 2 (partial — language, location) | | Advertiser ID | ✅ Phase 2 | ✅ Phase 2 | ✅ Phase 2 | > ⚠️ No platform exposes: exact spend, CTR, conversion rates, ROAS, or detailed audience targeting. --- ## Workflow ### Step 1: Understand the Request Gather from the user (ask if not provided): - **Competitor name or domain** (e.g., "Nike" or "nike.com") - **Target platform(s)**: Meta / Google / LinkedIn (default: all three) - **Phase**: Phase 1 (quick, no API keys) or Phase 2 (deeper, requires API keys) - **Country/region** filter (optional, e.g., "US", "IN", "EU") - **Date range** (optional, e.g., "last 30 days") - **Ad format filter** (optional: image / video / carousel / text) If the user hasn't said which phase they want, ask. If they're just exploring, start with Phase 1. --- ### Step 2: Execute the Right Phase Read the platform reference files for code, endpoints, and examples: - **Meta**: `references/meta.md` - **Google**: `references/google.md` - **LinkedIn**: `references/linkedin.md` Each reference contains: - Phase 1: Python scraping code (no API key needed) - Phase 2a: Official/free API instructions - Phase 2b: Third-party paid API options (SerpAPI, SearchAPI, Adyntel, Apify) - Sample output JSON - Known limitations --- ### Step 3: Format the Output Always deliver **both**: #### A. Human-Readable Summary Report ``` ## Ad Intelligence Report: [Company Name] **Platforms Searched:** Meta, Google, LinkedIn **Date:** [today] **Phase:** 1 (Scrape) / 2 (API) **Country:** [region] ### 📊 Overview - Total ads found: X - Active ads: X | Inactive: X - Formats: X% image, X% video, X% carousel ### 🎯 Platform Breakdown [Per platform: count, date range, notable trends] ### ✍️ Creative Themes & Messaging Patterns [Summarize recurring hooks, CTAs, offers, tone] ### 📅 Recency & Cadence [How often they post new ads, seasonal patterns] ### ⚠️ Data Limitations [Note what wasn't available and why] ``` #### B. Raw Structured Data (JSON) Return normalized JSON with this schema for each ad: ```json { "platform": "meta|google|linkedin", "ad_id": "string", "advertiser_name": "string", "advertiser_page_url": "string", "status": "active|inactive", "format": "image|video|carousel|text|document", "headline": "string|null", "body_text": "string|null", "cta_text": "string|null", "destination_url": "string|null", "creative_url": "string|null", "platforms_served": ["facebook", "instagram", "messenger"], "date_first_shown": "YYYY-MM-DD|null", "date_last_shown": "YYYY-MM-DD|null", "country": "string|null", "spend_range": "string|null", "impression_range": "string|null", "targeting_summary": "string|null", "source_phase": 1 } ``` --- ### Step 4: Provide Next Steps After presenting results, always suggest: - Which Phase 2 option would give more depth for this use case - What API keys/accounts are needed to upgrade - Whether the data is sufficient or the user should broaden/narrow their search --- ## Important Limitations to Always Communicate 1. **No private performance data**: CTR, conversions, ROAS, exact spend — these are never public. 2. **Meta API geographic restriction**: The official Meta Ad Library API only returns impression/spend data for EU-delivered ads and political/social cause ads globally. For general ecommerce ads in non-EU regions, Phase 1 scraping often gives broader coverage. 3. **Google has no official public API**: All Google Transparency Center data is accessed via scraping (Phase 1) or third-party wrappers like SerpAPI/SearchAPI (Phase 2). 4. **LinkedIn targeting data is partial**: Only language and location hints are sometimes visible — not job title, seniority, or company size targeting. 5. **Rate limits apply**: All platforms rate-limit requests. Use pagination and add delays (1–2s between calls). --- ## Phase Decision Guide | Situation | Recommended Phase | |---|---| | Quick competitive overview | Phase 1 | | No API keys available | Phase 1 | | Need date-range filtering | Phase 2 | | EU market + want spend/impressions | Phase 2 (official Meta API) | | Need 500+ ads at scale | Phase 2 (paid third-party API) | | B2B competitor research on LinkedIn | Phase 2 | | Need creative image/video downloads | Phase 2 | --- ## Reference Files - `references/meta.md` — Meta (Facebook/Instagram) scraping + API code - `references/google.md` — Google Ads Transparency scraping + SerpAPI/SearchAPI - `references/linkedin.md` — LinkedIn Ad Library scraping + third-party APIs