Amazon Seller Skill: Автоматизация продаж и рекламы

--- name: Amazon Seller description: Automate Amazon seller operations including inventory, orders, pricing, and advertising management version: 1.0.0 author: Claude Office Skills category: e-commerce tags: - amazon - fba - inventory - advertising - e-commerce department: operations models: - claude-3-opus - claude-3-sonnet - gpt-4 mcp: server: ecommerce-mcp tools: - amazon_sp_api - amazon_ads_api - amazon_inventory - amazon_orders capabilities: - Inventory management - Order processing - Pricing automation - PPC campaign management input: - Product listings - Inventory data - Order information - Ad campaigns output: - Inventory reports - Sales analytics - Ad performance - Profit calculations languages: - en related_skills: - shopify-automation - woocommerce-automation - inventory-management --- # Amazon Seller Comprehensive skill for automating Amazon seller operations and FBA management. ## Core Workflows ### 1. Seller Central Pipeline ``` AMAZON SELLER OPERATIONS: ┌─────────────────────────────────────────────────────────┐ │ LISTING MANAGEMENT │ │ Create → Optimize → Price → Inventory → Monitor │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ORDER FULFILLMENT │ │ FBA: Amazon handles │ FBM: Seller handles │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ADVERTISING (PPC) │ │ Sponsored Products │ Brands │ Display │ └────────────────────────┬────────────────────────────────┘ ▼ ┌─────────────────────────────────────────────────────────┐ │ ANALYTICS & GROWTH │ │ Sales Reports │ Profit Analysis │ Market Research │ └─────────────────────────────────────────────────────────┘ ``` ### 2. Automation Triggers ```yaml automations: - name: low_stock_alert trigger: metric: fba_inventory condition: "< 14_days_supply" actions: - send_alert: slack - create_shipment_plan - reorder_from_supplier - name: price_adjustment trigger: event: competitor_price_change threshold: 5% actions: - recalculate_price - update_listing - log_change - name: review_request trigger: event: order_delivered delay: 7_days actions: - check_return_status - send_review_request ``` ## Product Listing Management ### Listing Optimization ```yaml listing_template: title: format: "{{brand}} {{product_name}} - {{key_feature}} | {{variant}}" max_chars: 200 rules: - capitalize_first_word - no_promotional_phrases - include_main_keywords bullet_points: count: 5 format: | • {{benefit}} - {{feature_description}} guidelines: - Start with key benefit - Include dimensions/specs - Address common questions - Use relevant keywords description: format: enhanced_brand_content # or basic_html sections: - brand_story - key_features - specifications - usage_instructions backend_keywords: max_bytes: 250 strategy: - Include misspellings - Add synonyms - No punctuation - No repeated words ``` ### Keyword Research ```yaml keyword_strategy: tools: - helium10 - jungle_scout - amazon_brand_analytics categories: primary_keywords: - High search volume - High relevance - Moderate competition secondary_keywords: - Long-tail variations - Question phrases - Comparison keywords backend_keywords: - Misspellings - Abbreviations - Foreign translations tracking: monitor_rankings: daily track_competitors: weekly ``` ## Inventory Management ### FBA Inventory Planning ```yaml inventory_planning: reorder_rules: - sku: "PROD-001" reorder_point: 30_days_supply target_stock: 90_days_supply lead_time: 21_days min_order_qty: 500 storage_optimization: aged_inventory: threshold: 180_days actions: - create_removal_order - run_promotion - adjust_price storage_fees: monitor: monthly optimize_for: Q4 # Holiday season shipment_automation: trigger: stock_below_reorder workflow: - calculate_quantity - create_shipment_plan - generate_labels - notify_warehouse ``` ### Inventory Dashboard ``` FBA INVENTORY STATUS ═══════════════════════════════════════ OVERVIEW: Total SKUs: 245 In Stock: 198 Low Stock: 32 Out of Stock: 15 INVENTORY HEALTH: Healthy ██████████████░░ 78% Excess ████░░░░░░░░░░░░ 12% Stranded ██░░░░░░░░░░░░░░ 6% Aged (180+ days) █░░░░░░░░░░░░░░░ 4% TOP SELLERS (Days of Supply): ┌──────────────────┬───────────┬──────────┐ │ Product │ Stock │ Days │ ├──────────────────┼───────────┼──────────┤ │ Widget Pro │ 1,245 │ 28 ⚠️ │ │ Gadget Plus │ 856 │ 45 ✓ │ │ Accessory Kit │ 2,340 │ 120 📈 │ └──────────────────┴───────────┴──────────┘ RECOMMENDED ACTIONS: • Reorder Widget Pro (28 days supply) • Create removal for excess Accessory Kit • Investigate 15 stranded SKUs ``` ## Pricing Strategy ### Dynamic Pricing ```yaml pricing_rules: - name: compete_for_buy_box conditions: - has_buy_box: false - competitor_price: "<= my_price" action: adjust: match_lowest - $0.01 floor: min_profit_price - name: demand_based conditions: - sales_velocity: "> 2x_average" - stock_level: "> 60_days" action: adjust: "+5%" ceiling: max_price - name: clearance conditions: - stock_age: "> 150_days" - sales_velocity: "< 0.5x_average" action: adjust: "-15%" floor: cost + fees ``` ### Profit Calculator ```yaml profit_calculation: revenue: - sale_price - shipping_credit costs: - product_cost - shipping_to_fba - fba_fulfillment_fee - referral_fee - storage_fee - advertising_cost formula: | Profit = Sale Price - Product Cost - FBA Fee (size-based) - Referral Fee (15% typical) - Storage Fee (monthly) - Inbound Shipping - PPC Cost (ACoS-based) example: sale_price: $29.99 product_cost: $8.00 fba_fee: $4.75 referral_fee: $4.50 storage_fee: $0.25 shipping: $1.50 ppc_cost: $2.00 profit: $8.99 (30% margin) ``` ## Advertising (PPC) ### Campaign Structure ```yaml ppc_structure: sponsored_products: auto_campaigns: - name: "{{product}}_Auto_Research" targeting: auto budget: $20/day purpose: keyword_discovery manual_campaigns: - name: "{{product}}_Exact" match_type: exact keywords: top_performers budget: $50/day - name: "{{product}}_Phrase" match_type: phrase keywords: mid_performers budget: $30/day - name: "{{product}}_Broad" match_type: broad keywords: discovery budget: $20/day bid_optimization: target_acos: 25% rules: - condition: "acos < 20%" action: "increase_bid_10%" - condition: "acos > 35%" action: "decrease_bid_15%" - condition: "no_sales_7_days" action: "pause_keyword" ``` ### PPC Dashboard ``` PPC PERFORMANCE - LAST 30 DAYS ═══════════════════════════════════════ OVERVIEW: Spend: $4,523 Sales: $18,750 ACoS: 24.1% TACoS: 8.2% Orders: 625 BY CAMPAIGN TYPE: Sponsored Products ████████████████ $3,200 Sponsored Brands ████░░░░░░░░░░░░ $823 Sponsored Display ██░░░░░░░░░░░░░░ $500 TOP KEYWORDS: ┌────────────────────┬────────┬───────┬──────┐ │ Keyword │ Spend │ Sales │ ACoS │ ├────────────────────┼────────┼───────┼──────┤ │ wireless charger │ $450 │ $2,100│ 21% │ │ fast charging pad │ $320 │ $1,450│ 22% │ │ phone charger │ $280 │ $980 │ 29% │ └────────────────────┴────────┴───────┴──────┘ RECOMMENDATIONS: • Increase bid on "wireless charger" (+15%) • Add negative: "car charger" (0 conversions) • Test new keyword: "qi charger" (competitor) ``` ## Order Management ### Order Processing ```yaml order_workflows: fba_orders: # Amazon handles fulfillment automation: - monitor_returns - respond_to_messages - request_reviews fbm_orders: # Seller handles fulfillment workflow: - receive_order - pick_pack - generate_label - ship_order - confirm_shipment - upload_tracking multi_channel: # FBA for non-Amazon orders sources: - shopify - ebay - website action: create_mcf_order ``` ### Customer Communication ```yaml messaging_automation: order_shipped: delay: immediate template: | Hi {{buyer_name}}, Your order has shipped! Here's your tracking: {{tracking}} Estimated delivery: {{delivery_date}} Thank you for your purchase! review_request: delay: 7_days_after_delivery conditions: - no_return_requested - no_negative_feedback template: seller_central_request_review ``` ## Analytics & Reporting ### Sales Dashboard ``` SALES PERFORMANCE - THIS MONTH ═══════════════════════════════════════ Revenue: $45,230 (+12% MoM) Units: 1,892 (+8% MoM) Orders: 1,654 (+10% MoM) PROFIT BREAKDOWN: Gross Revenue $45,230 - Product Cost $15,200 (33.6%) - Amazon Fees $12,450 (27.5%) - Advertising $3,680 (8.1%) = Net Profit $13,900 (30.7%) BY PRODUCT: Widget Pro ████████████░░░░ $18,500 Gadget Plus ████████░░░░░░░░ $12,300 Accessory ██████░░░░░░░░░░ $8,430 Bundle ████░░░░░░░░░░░░ $6,000 BUY BOX %: Widget Pro ████████████████ 95% Gadget Plus ██████████████░░ 88% Accessory ████████████░░░░ 78% ``` ## API Integration ### SP-API Examples ```python # List Orders orders = sp_api.orders.get_orders( MarketplaceIds=["ATVPDKIKX0DER"], CreatedAfter="2024-01-01T00:00:00Z", OrderStatuses=["Unshipped", "PartiallyShipped"] ) # Update Inventory sp_api.fba_inventory.create_inbound_shipment_plan( ShipFromAddress=warehouse_address, InboundShipmentPlanRequestItems=[ { "SellerSKU": "PROD-001", "Quantity": 500 } ] ) # Get Product Fees fees = sp_api.products.get_my_fees_estimate_for_sku( SellerSKU="PROD-001", MarketplaceId="ATVPDKIKX0DER", PriceToEstimateFees={"ListingPrice": {"Amount": 29.99}} ) ``` ## Best Practices 1. **Optimize Listings**: Keywords, images, A+ content 2. **Monitor Buy Box**: Maintain competitive pricing 3. **Manage Inventory**: Avoid stockouts and excess 4. **Control ACoS**: Optimize PPC efficiency 5. **Respond Quickly**: 24-hour message response 6. **Track Metrics**: Daily sales and profit review 7. **Plan for Seasons**: Q4 inventory prep 8. **Stay Compliant**: Follow Amazon policies