viral-copywriting: Скилл для вирусных текстов и заголовков

--- name: viral-copywriting description: "A specialized skill for the copywriter agent covering viral copywriting. Provides scroll-stopping hook patterns, platform-specific copy structures, emotion triggers, and CTA psychology. Use for 'viral copy,' 'hook writing,' 'caption writing,' 'SNS copy,' and similar topics." --- # Viral Copywriting — Viral Copywriting Methodology Specialized viral copy knowledge used by the copywriter agent when writing SNS posts. ## Why Viral Copy Is Different SNS copy must **stop the scroll within 0.5 seconds**. Unlike blogs or emails where you retain someone who has started reading, here you must stop someone who is passing by. ## 15 Scroll-Stop Hook Patterns ### Shock/Provocation Category | # | Pattern | Template | Example | |---|---------|----------|---------| | 1 | **Counter-Intuitive** | "[Conventional wisdom] is wrong" | "Hard workers succeed? It is the exact opposite" | | 2 | **Number Shock** | "Did you know [surprising number]?" | "73% of professionals don't know this" | | 3 | **Provocation** | "[Taboo statement]" | "Networking is a waste of time" | | 4 | **Warning** | "If you're doing [action], stop right now" | "If you check email first thing in the morning, stop" | ### Curiosity Category | # | Pattern | Template | Example | |---|---------|----------|---------| | 5 | **Incomplete** | "[Situation] happened. The result..." | "I deleted an account with 1M followers. After that..." | | 6 | **Secret** | "What [subject] never tells you" | "The one thing successful founders don't share" | | 7 | **How-To** | "How I achieved [amazing result]" | "How I tripled my salary in 6 months" | | 8 | **List** | "[N] ways to [topic] (the last one is key)" | "5 ways to cut your marketing budget (number 3 is a game-changer)" | ### Emotion/Empathy Category | # | Pattern | Template | Example | |---|---------|----------|---------| | 9 | **Confession** | "Honestly speaking..." | "Honestly, my first 3 years were all failures" | | 10 | **Empathy** | "You're [universal struggle], right?" | "Anyone else dread Monday every Sunday night?" | | 11 | **Transformation** | "[Before] -> [After]" | "6 months ago: burnout -> Now: 4-day work week" | ### Authority/Trust Category | # | Pattern | Template | Example | |---|---------|----------|---------| | 12 | **Credentials** | "What I learned from [experience/track record]" | "One thing I learned from consulting 300 brands" | | 13 | **Quote** | "[Famous person] said: '...'" | "The one email Elon Musk sent to his employees" | | 14 | **Case Study** | "The strategy behind [specific result]" | "From $0 to $3M monthly revenue. With this one strategy" | | 15 | **Trend** | "[Latest trend] is changing [industry]" | "AI is completely transforming marketing. Already." | ## Platform-Specific Copy Structure ### Instagram Caption ``` [Hook 1 line — Scroll Stop] [Blank — Only hook visible above "more"] [Body 3-5 lines — Value delivery] [CTA — Comment/Save/Share prompt] . . . #hashtags (first comment or bottom of caption) ``` ### X/Twitter Thread ``` Tweet 1: [Hook — Bold claim] (280 chars) Tweet 2: [Context/Background] Tweets 3-7: [Evidence/Points] (each tweet independently RT-worthy) Tweet 8: [Summary + CTA] Tweet 9: [Self-reply with link] ``` ### LinkedIn Post ``` [Hook 2 lines — Professional yet emotional] [3 blank lines — "See more" prompt] [Personal experience/story 4-6 lines] [Insight/Lesson 3-4 lines] [CTA — End with a question] #hashtags 3-5 ``` ## Emotion Trigger Matrix | Emotion | Sharing Motivation | Copy Strategy | Suitable Content | |---------|-------------------|---------------|-----------------| | **Surprise** | "Look at this!" | Counter-intuitive data/facts | Infographics, statistics | | **Anger** | "This is unfair" | Injustice/problem identification | Social issues, industry critique | | **Joy** | "Feels good" | Success stories, humor | Memes, achievement sharing | | **Fear** | "I should be careful too" | Warnings, risk alerts | Mistake examples, trend changes | | **Belonging** | "Me too!" | Empathy, solidarity | Community content | | **Self-Expression** | "This is me" | Identity-related content | Values, lifestyle | ## CTA Design ### CTAs by Desired Action | Desired Action | CTA Phrase Pattern | Psychological Principle | |---------------|-------------------|----------------------| | **Comment** | "What do you think?", "Tell me in the comments" | Instinct to answer questions | | **Save** | "Save this for when you need it later" | Loss aversion | | **Share** | "Tag a friend who needs this" | Altruism, social capital | | **Follow** | "I post insights like this daily" | Promise of ongoing value | | **Click** | "Full details at the link in bio" | Information gap exploitation | ### CTA Amplification Formula ``` Basic: "Leave a comment" Enhanced: "Tell me your [specific experience/opinion] in the comments" Maximum: "I was in [situation] at first too. How about you? I will reply to the most relatable comment" ```