seo-geo — AI-оптимизация контента и повышение цитируемости

--- name: seo-geo description: "Optimize content for AI Overviews, ChatGPT, Perplexity, and other AI search systems. Use when improving GEO, AI citations, llms.txt readiness, crawler accessibility, and passage-level citability." risk: unknown source: "https://github.com/AgriciDaniel/claude-seo" date_added: "2026-03-21" user-invokable: true argument-hint: "[url]" allowed-tools: - Read - Grep - Glob - Bash - WebFetch --- # AI Search / GEO Optimization (February 2026) ## When to Use - Use when improving visibility in AI Overviews, ChatGPT, Perplexity, or similar AI search systems. - Use when evaluating llms.txt readiness, AI crawler access, or citation-oriented content structure. - Use when the user asks about GEO, AI SEO, LLM visibility, or AI citations. ## Key Statistics | Metric | Value | Source | |--------|-------|--------| | AI Overviews reach | 1.5 billion users/month across 200+ countries | Google | | AI Overviews query coverage | 50%+ of all queries | Industry data | | AI-referred sessions growth | 527% (Jan-May 2025) | SparkToro | | ChatGPT weekly active users | 900 million | OpenAI | | Perplexity monthly queries | 500+ million | Perplexity | ## Critical Insight: Brand Mentions > Backlinks **Brand mentions correlate 3x more strongly with AI visibility than backlinks.** (Ahrefs December 2025 study of 75,000 brands) | Signal | Correlation with AI Citations | |--------|------------------------------| | YouTube mentions | ~0.737 (strongest) | | Reddit mentions | High | | Wikipedia presence | High | | LinkedIn presence | Moderate | | Domain Rating (backlinks) | ~0.266 (weak) | **Only 11% of domains** are cited by both ChatGPT and Google AI Overviews for the same query, so platform-specific optimization is essential. --- ## GEO Analysis Criteria (Updated) ### 1. Citability Score (25%) **Optimal passage length: 134-167 words** for AI citation. **Strong signals:** - Clear, quotable sentences with specific facts/statistics - Self-contained answer blocks (can be extracted without context) - Direct answer in first 40-60 words of section - Claims attributed with specific sources - Definitions following "X is..." or "X refers to..." patterns - Unique data points not found elsewhere **Weak signals:** - Vague, general statements - Opinion without evidence - Buried conclusions - No specific data points ### 2. Structural Readability (20%) **92% of AI Overview citations come from top-10 ranking pages**, but 47% come from pages ranking below position 5, demonstrating different selection logic. **Strong signals:** - Clean H1->H2->H3 heading hierarchy - Question-based headings (matches query patterns) - Short paragraphs (2-4 sentences) - Tables for comparative data - Ordered/unordered lists for step-by-step or multi-item content - FAQ sections with clear Q&A format **Weak signals:** - Wall of text with no structure - Inconsistent heading hierarchy - No lists or tables - Information buried in paragraphs ### 3. Multi-Modal Content (15%) Content with multi-modal elements sees **156% higher selection rates**. **Check for:** - Text + relevant images - Video content (embedded or linked) - Infographics and charts - Interactive elements (calculators, tools) - Structured data supporting media ### 4. Authority & Brand Signals (20%) **Strong signals:** - Author byline with credentials - Publication date and last-updated date - Citations to primary sources (studies, official docs, data) - Organization credentials and affiliations - Expert quotes with attribution - Entity presence in Wikipedia, Wikidata - Mentions on Reddit, YouTube, LinkedIn **Weak signals:** - Anonymous authorship - No dates - No sources cited - No brand presence across platforms ### 5. Technical Accessibility (20%) **AI crawlers do NOT execute JavaScript.** Server-side rendering is critical. **Check for:** - Server-side rendering (SSR) vs client-only content - AI crawler access in robots.txt - llms.txt file presence and configuration - RSL 1.0 licensing terms --- ## AI Crawler Detection Check `robots.txt` for these AI crawlers: | Crawler | Owner | Purpose | |---------|-------|---------| | GPTBot | OpenAI | ChatGPT web search | | OAI-SearchBot | OpenAI | OpenAI search features | | ChatGPT-User | OpenAI | ChatGPT browsing | | ClaudeBot | Anthropic | Claude web features | | PerplexityBot | Perplexity | Perplexity AI search | | CCBot | Common Crawl | Training data (often blocked) | | anthropic-ai | Anthropic | Claude training | | Bytespider | ByteDance | TikTok/Douyin AI | | cohere-ai | Cohere | Cohere models | **Recommendation:** Allow GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot for AI search visibility. Block CCBot and training crawlers if desired. --- ## llms.txt Standard The emerging **llms.txt** standard provides AI crawlers with structured content guidance. **Location:** `/llms.txt` (root of domain) **Format:** ``` # Title of site > Brief description ## Main sections - `Page title -> https://example.com/page`: Description - `Another page -> https://example.com/another-page`: Description ## Optional: Key facts - Fact 1 - Fact 2 ``` **Check for:** - Presence of `/llms.txt` - Structured content guidance - Key page highlights - Contact/authority information --- ## RSL 1.0 (Really Simple Licensing) New standard (December 2025) for machine-readable AI licensing terms. **Backed by:** Reddit, Yahoo, Medium, Quora, Cloudflare, Akamai, Creative Commons **Check for:** RSL implementation and appropriate licensing terms. --- ## Platform-Specific Optimization | Platform | Key Citation Sources | Optimization Focus | |----------|---------------------|-------------------| | **Google AI Overviews** | Top-10 ranking pages (92%) | Traditional SEO + passage optimization | | **ChatGPT** | Wikipedia (47.9%), Reddit (11.3%) | Entity presence, authoritative sources | | **Perplexity** | Reddit (46.7%), Wikipedia | Community validation, discussions | | **Bing Copilot** | Bing index, authoritative sites | Bing SEO, IndexNow | --- ## Output Generate `GEO-ANALYSIS.md` with: 1. **GEO Readiness Score: XX/100** 2. **Platform breakdown** (Google AIO, ChatGPT, Perplexity scores) 3. **AI Crawler Access Status** (which crawlers allowed/blocked) 4. **llms.txt Status** (present, missing, recommendations) 5. **Brand Mention Analysis** (presence on Wikipedia, Reddit, YouTube, LinkedIn) 6. **Passage-Level Citability** (optimal 134-167 word blocks identified) 7. **Server-Side Rendering Check** (JavaScript dependency analysis) 8. **Top 5 Highest-Impact Changes** 9. **Schema Recommendations** (for AI discoverability) 10. **Content Reformatting Suggestions** (specific passages to rewrite) --- ## Quick Wins 1. Add "What is [topic]?" definition in first 60 words 2. Create 134-167 word self-contained answer blocks 3. Add question-based H2/H3 headings 4. Include specific statistics with sources 5. Add publication/update dates 6. Implement Person schema for authors 7. Allow key AI crawlers in robots.txt ## Medium Effort 1. Create `/llms.txt` file 2. Add author bio with credentials + Wikipedia/LinkedIn links 3. Ensure server-side rendering for key content 4. Build entity presence on Reddit, YouTube 5. Add comparison tables with data 6. Implement FAQ sections (structured, not schema for commercial sites) ## High Impact 1. Create original research/surveys (unique citability) 2. Build Wikipedia presence for brand/key people 3. Establish YouTube channel with content mentions 4. Implement comprehensive entity linking (sameAs across platforms) 5. Develop unique tools or calculators ## DataForSEO Integration (Optional) If DataForSEO MCP tools are available, use `ai_optimization_chat_gpt_scraper` to check what ChatGPT web search returns for target queries (real GEO visibility check) and `ai_opt_llm_ment_search` with `ai_opt_llm_ment_top_domains` for LLM mention tracking across AI platforms. ## Error Handling | Scenario | Action | |----------|--------| | URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess site content. Suggest the user verify the URL and try again. | | AI crawlers blocked by robots.txt | Report exactly which crawlers are blocked and which are allowed. Provide specific robots.txt directives to add for enabling AI search visibility. | | No llms.txt found | Note the absence and provide a ready-to-use llms.txt template based on the site's content structure. | | No structured data detected | Report the gap and provide specific schema recommendations (Article, Organization, Person) for improving AI discoverability. |