content-trend-researcher — Анализ трендов для создания контента

--- name: content-trend-researcher description: Advanced content and topic research skill that analyzes trends across Google Analytics, Google Trends, Substack, Medium, Reddit, LinkedIn, X, blogs, podcasts, and YouTube to generate data-driven article outlines based on user intent analysis --- # Content Trend Researcher A comprehensive content research and analysis skill designed for content creators, marketers, and publishers who need to create high-performing content based on real-world trends and user intent signals. ## What This Skill Does This skill acts as your content intelligence system, analyzing trends across 10+ platforms to help you: 1. **Identify trending topics** - Find what's gaining traction across platforms 2. **Understand user intent** - Analyze search patterns and engagement signals 3. **Discover content gaps** - Find underserved topics with high demand 4. **Generate outlines** - Create data-driven article structures optimized for engagement 5. **Platform-specific insights** - Understand where different content types perform best ## Capabilities ### Multi-Platform Trend Analysis - **Google Trends** - Search volume trends, rising queries, regional interest - **Google Analytics** - Traffic patterns, user behavior, conversion signals - **Substack** - Newsletter trends, subscriber growth patterns - **Medium** - Article performance, tags, claps, reading time - **Reddit** - Subreddit activity, upvotes, comment engagement, trending discussions - **LinkedIn** - Professional content trends, engagement metrics - **X (Twitter)** - Viral topics, hashtag performance, thread engagement - **Blogs** - Top-ranking blog posts, backlink profiles - **Podcasts** - Episode popularity, download trends, ratings - **YouTube** - Video performance, view trends, watch time, engagement ### User Intent Analysis - **Informational intent** - "How to", "What is", "Guide to" - **Commercial intent** - "Best", "Review", "Comparison", "vs" - **Transactional intent** - "Buy", "Pricing", "Discount" - **Navigational intent** - Brand searches, specific resource lookups - **Problem-solving intent** - "Fix", "Troubleshoot", "Solution" ### Content Strategy Intelligence - Optimal content formats per platform - Best publishing times based on engagement data - Headline formulas with proven performance - Content length recommendations - Topic clustering and pillar content identification ### Outline Generation Creates comprehensive article outlines including: - SEO-optimized titles with user intent matching - H2/H3 structure based on search patterns - Key points to cover from top-performing content - Suggested word count and content depth - Internal linking opportunities - Call-to-action recommendations - Multimedia suggestions (images, videos, infographics) ## When to Use This Skill **Before creating any content:** - Research trending topics in your niche - Validate content ideas with data - Find content gaps competitors are missing - Understand what format works best for your topic **For content strategy:** - Build editorial calendars based on trends - Identify pillar content opportunities - Plan content clusters around hot topics - Optimize existing content for better performance **For competitive analysis:** - See what's working for competitors - Find underserved audiences - Discover new content angles - Benchmark your performance ## Example Invocations ### Basic Topic Research ``` @content-trend-researcher Topic: "AI automation for small businesses" Platforms: Google Trends, Reddit, LinkedIn, YouTube Intent: Informational ``` ### Deep Platform Analysis ``` @content-trend-researcher Topic: "Remote work productivity tools" Platforms: ALL Include: User intent breakdown, content gap analysis, 3 article outlines Target audience: SaaS founders and product managers ``` ### Competitive Content Research ``` @content-trend-researcher Topic: "Email marketing strategies 2025" Platforms: Medium, Substack, Top blogs Analyze: Top 10 performing articles Output: Outline that fills content gaps ``` ### Multi-Format Strategy ``` @content-trend-researcher Topic: "Sustainable fashion" Platforms: Instagram, TikTok, YouTube, Pinterest, Blogs Output: Platform-specific content ideas + 1 long-form blog outline ``` ## Input Format Provide the following information: ```json { "topic": "Your main topic or keyword", "platforms": ["Google Trends", "Reddit", "YouTube", "etc."], "intent_focus": "informational|commercial|transactional|all", "target_audience": "Description of your audience", "content_type": "blog|article|newsletter|video script|social post", "analysis_depth": "quick|standard|deep", "number_of_outlines": 1-5 } ``` ## Output Format The skill returns a comprehensive research report: ```json { "topic_overview": { "search_volume": "Monthly search volume estimate", "trend_direction": "rising|stable|declining", "competition_level": "low|medium|high", "opportunity_score": 1-100 }, "platform_insights": [ { "platform": "Platform name", "trending_content": [], "engagement_metrics": {}, "best_practices": [], "content_format": "Recommended format" } ], "user_intent_analysis": { "primary_intent": "Intent type", "intent_breakdown": { "informational": "percentage", "commercial": "percentage", "transactional": "percentage" }, "top_questions": [], "search_patterns": [] }, "content_gaps": [ { "gap": "Description of underserved topic", "opportunity": "Why this is valuable", "difficulty": "low|medium|high" } ], "article_outlines": [ { "title": "SEO-optimized title", "subtitle": "Engaging subtitle", "target_word_count": 1500-2000, "structure": [ { "heading": "H2 heading", "subheadings": ["H3", "H3"], "key_points": [], "research_notes": "Data supporting this section" } ], "seo_keywords": [], "internal_links": [], "multimedia_suggestions": [], "cta": "Suggested call-to-action" } ], "recommendations": { "publishing_schedule": "Best days/times", "content_format": "Recommended format", "promotion_strategy": "Where to share", "follow_up_topics": [] } } ``` ## Best Practices 1. **Be specific with topics** - "AI for small business accounting" beats "AI" 2. **Choose relevant platforms** - Where your audience actually consumes content 3. **Analyze intent carefully** - Match your content to what users want 4. **Look for gaps** - The best content fills needs others miss 5. **Use data to validate** - Don't assume, verify with trend data 6. **Update regularly** - Trends change; research monthly for active topics ## Limitations - Real-time data requires API access to platforms (not included in skill) - Some platforms limit data access (e.g., X API changes) - Search volume estimates are approximations - Trend data represents past performance, not future guarantees - Platform-specific metrics depend on data availability ## Integration with Other Skills This skill works great combined with: - **SEO optimization skills** - Use outlines for optimized content - **Social media scheduling skills** - Plan promotion around trends - **Email newsletter skills** - Create newsletters based on trending topics - **Competitive analysis skills** - Deeper competitor research - **Content calendar skills** - Schedule content based on trend timing ## Technical Notes - Uses trend analysis algorithms to identify rising topics - Intent classification based on keyword patterns and SERP analysis - Outline generation follows proven content frameworks (AIDA, PAS, etc.) - Platform insights based on engagement metrics and algorithm signals - Content gap identification through comparative analysis ## Privacy & Ethics - Does not access private user data - Uses publicly available trend data and metrics - Respects platform terms of service - No scraping of paywalled or private content - Trend analysis is statistical, not surveillance --- **Version**: 1.0.0 **Last Updated**: October 21, 2025 **Compatibility**: Claude.ai, Claude Code, Claude API (with Code Execution Tool)