content-repurposer — Автоматическая переработка контента для разных каналов

--- name: content-repurposer description: > Take a long-form asset (blog post, webinar, podcast, LinkedIn article) and generate 10+ derivative pieces ready to publish: LinkedIn posts, tweets/X threads, email snippets, short-form hooks, and pull-quotes. Pure reasoning skill — no scripts, no scraping. Use when a founder or marketer has created one piece of content and needs to distribute it across multiple channels without writing each variant from scratch. tags: [content] --- # Content Repurposer Pure reasoning skill. Takes one long-form asset and fans it out into 10+ channel-specific derivative pieces — all aligned to the author's brand voice. ## When to Use - "Turn this blog post into LinkedIn content" - "Repurpose this webinar into tweets and an email" - "I have a podcast episode, help me get more mileage from it" - "Turn this into posts I can schedule for the next two weeks" ## Phase 0: Intake Ask all questions at once, organized clearly. Keep it fast — this skill should feel frictionless. ### Source Content 1. Paste the content OR share the URL (blog post, LinkedIn article, transcript, etc.) 2. What is the core insight or argument of this piece? (Summarize in 1-2 sentences) ### Author Context 3. Who is the author? (Title, company, area of expertise) 4. What is their tone? (Casual/direct, professional, storytelling, data-driven — or share a sample post) 5. Who is the audience? (ICP title, industry, stage) ### Output Preferences 6. Which channels do you want output for? (LinkedIn, Twitter/X, email snippet, or all three — default: all) 7. Any specific hooks, stats, or quotes from the piece that must be included? ## Phase 1: Extract Source Intelligence Before writing any variants, extract the following from the source content: - **Core thesis** — The single most important claim or insight - **Top 3 supporting points** — Evidence, examples, or sub-arguments - **Best data/stats** — Numbers, percentages, benchmarks - **Best quotes** — 2-3 pull-quote candidates - **Contrarian angle** — What conventional wisdom does this challenge? - **Specific examples** — Named companies, people, tools, events - **Emotional hook** — The frustration, aspiration, or fear this piece speaks to ## Phase 2: Generate Derivative Pieces ### LinkedIn Posts (generate 4-5 variants) | Type | Structure | Length | |------|-----------|--------| | **Insight post** | Hook → 3 supporting points → CTA | 150-300 words | | **Listicle** | Hook → numbered list (5-10 items) → close | 200-350 words | | **Contrarian take** | Unpopular opinion → why → evidence → implication | 100-200 words | | **Personal story** | Situation → problem → turning point → lesson | 150-250 words | | **Data post** | Stat hook → context → implication → question | 80-150 words | **LinkedIn formatting rules:** - First line must hook without finishing the sentence (forces "see more") - Use line breaks liberally — one idea per line for scanability - No bullet points in first 3 lines - End with a question or call to reflect — not a CTA to buy - Emojis optional — match the author's existing style ### Twitter/X Thread (generate 1-2 threads) - **Thread length:** 5-8 tweets - **Tweet 1:** The payoff, not the setup. State the insight directly. - **Tweets 2-6:** One supporting point per tweet. Short, punchy. - **Tweet 7:** Callback to tweet 1 with reframed conclusion - **Tweet 8 (optional):** Soft CTA — "I wrote about this in depth: [link]" Each tweet: max 240 chars. No jargon. End threads with the strongest line. ### Email Snippet (generate 1-2 variants) Format for use in newsletters, nurture sequences, or cold outreach PS lines. | Type | Length | Use Case | |------|--------|----------| | **Newsletter blurb** | 80-120 words | Weekly digest, newsletter intro | | **PS line** | 20-40 words | Cold email personalization layer | ### Short-Form Hooks (generate 5-8 standalone hooks) One-liner openings that work across contexts. Can be used to A/B test posts or as standalone comments. Examples of good hooks: - "Most [role]s get [topic] completely backwards." - "The [thing everyone does] is why [bad outcome]." - "[Number] years ago, [company/person] did [thing]. Here's what happened." - "Unpopular opinion: [claim]." - "The real reason [common problem] happens isn't [assumed cause]." ### Pull-Quotes (generate 3-5) Shareable quotes formatted for screenshots or image posts. Should stand alone without needing context. ## Phase 3: Review & Deliver Present outputs organized by channel: ``` ## Source Summary Core thesis: [1 sentence] Top 3 points: [bullets] ## LinkedIn Posts ### Post 1 — [Type] [Full post text] ### Post 2 — [Type] [Full post text] ... ## Twitter/X Thread Tweet 1: [text] Tweet 2: [text] ... ## Email Snippets ### Newsletter Blurb [text] ### PS Line Options - [option 1] - [option 2] ## Short-Form Hooks 1. [hook] 2. [hook] ... ## Pull-Quotes > "[quote]" > "[quote]" ``` ## Iteration Rules - User picks their 2-3 favorite variants → refine only those - Max 2 rounds of revision per channel - If the author has existing posts to match, ask them to paste 1-2 examples before generating ## Tools Required None. Pure reasoning. Works with any LLM agent.