campaign-brief-generator — Автоматизированный генератор брифов для маркетинговых кампаний

--- name: campaign-brief-generator description: > Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning. tags: [content] --- # Campaign Brief Generator Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute. **Built for:** Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template. ## When to Use - "Help me plan a campaign for [launch / feature / segment]" - "We're targeting [ICP], what channels and content should we run?" - "I need a 30-day campaign plan" - "We're launching [product/feature] — help me plan the GTM" - "Write me a campaign brief for [goal]" ## Phase 0: Intake Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form. ### Campaign Context 1. **Goal** — What does success look like in 30/60/90 days? (e.g., "50 signups from developer audience", "10 demos booked with Series B startups", "3 media mentions") 2. **Trigger** — What's prompting this campaign? (product launch, new feature, new segment, funding, competitive threat, slow quarter) 3. **Timeline** — How long should the campaign run? When should it start? ### Audience 4. **ICP** — Who exactly are you targeting? (Title, company type, stage, geography) 5. **Where do they hang out?** — Channels they actively use (LinkedIn, Slack communities, specific newsletters, Twitter/X, etc.) 6. **What's their current pain?** — The specific problem your product solves for them right now ### Product & Positioning 7. **What are you promoting?** — Specific product, feature, or offer (free trial, case study, webinar, etc.) 8. **Core value prop** — In one sentence: what do you do and why does it matter? 9. **Social proof available** — Customer logos, case study metrics, review quotes, press mentions 10. **What are you NOT** — Key competitor or alternative you want to differentiate from ### Constraints 11. **Team size** — Who's executing this? (founder only, 1 marketer, SDR+marketing, etc.) 12. **Budget** — Rough range for paid/sponsored channels (or "zero — organic only") 13. **Existing assets** — What do you already have? (blog posts, case studies, demo video, email list) ## Phase 1: Channel Strategy Based on intake answers, recommend 2-4 primary channels. For seed/Series A, resist suggesting more than 4 — execution quality beats channel breadth. ### Channel Selection Criteria | Channel | Best For | Minimum Resource | |---------|----------|-----------------| | **Founder LinkedIn** | Thought leadership, top-of-funnel awareness | 3 posts/week, 30 min/day | | **Cold email (outbound)** | Direct pipeline from ICP list | SDR or founder time + Smartlead | | **LinkedIn ads** | Targeted awareness with limited list | $1,000+/month budget | | **Community engagement** | Slack/Discord communities where ICP is active | 1 hour/day, no budget | | **Content SEO** | Long-term inbound, compounding | 2 posts/week, 2-3 month horizon | | **Newsletter sponsorship** | Reaching existing engaged audiences | $500-5,000/newsletter | | **Product Hunt** | Developer/startup audience, launch moment | 2 weeks prep, launch day hustle | | **Event/conference** | High-intent networking, deal acceleration | Attendance + budget | | **Partner co-marketing** | Shared audiences, low-cost reach | Partnership agreement | For each recommended channel, specify: - **Primary role:** Awareness / Consideration / Conversion - **Expected output:** What does success look like on this channel? - **Estimated effort:** Hours per week + budget - **Who owns it:** Which team member ## Phase 2: Messaging Architecture Define 3 core messages for the campaign — the angles you'll repeat across channels. ### Message Structure For each core message: ``` Message: [1-sentence core claim] Evidence: [proof point — metric, case study, quote] For: [which ICP segment this resonates with most] Channel fit: [best channel(s) to deploy this message] ``` ### Messaging Hierarchy | Level | Message | Example | |-------|---------|---------| | **Primary** (use everywhere) | Core positioning statement | "The only [category] built for [ICP]" | | **Secondary A** (proof-driven) | Customer outcome story | "[Customer] 3x'd pipeline in 30 days" | | **Secondary B** (contrast) | Differentiation from status quo | "Unlike [category], we [differentiator]" | ## Phase 3: Content Plan Map specific content pieces to the channel plan. Be concrete — give working titles, not just "write some blog posts." ### Content Calendar Format | Week | Channel | Content Piece | Format | Owner | Goal | |------|---------|--------------|--------|-------|------| | Week 1 | LinkedIn | "[Working Title]" | Insight post | Founder | 500 impressions | | Week 1 | Cold email | Launch sequence (Touch 1) | Email | SDR | 20 demos booked | | Week 2 | LinkedIn | "[Working Title]" | Case study post | Marketing | 200+ reactions | | Week 2 | Blog | "[Working Title]" | How-to post | Marketing | 50 organic visits | ... **Content types for seed/Series A (in order of leverage):** 1. Founder insight post (LinkedIn) — personal brand + thought leadership 2. Customer story/result (any channel) — social proof 3. Contrarian take / hot take — engagement bait 4. How-to / tactical guide — ICP utility value 5. Launch announcement — news peg for outreach ## Phase 4: Success Metrics Define KPIs before the campaign starts. Split by phase: | Metric | Target | How to Measure | |--------|--------|---------------| | **Awareness** | [N] LinkedIn impressions | LinkedIn Analytics | | **Consideration** | [N] profile visits / email opens | LinkedIn, Smartlead | | **Conversion** | [N] signups / demos / replies | CRM / product analytics | | **Quality** | [N%] ICP match on conversions | Manual tagging | **North star for this campaign:** [single most important metric] ## Phase 5: Output Format ```markdown # Campaign Brief — [Campaign Name] Created: [DATE] | Owner: [Name] ## Goal [1-sentence goal with number and timeline] ## ICP Target [2-3 sentences: who, what pain, why now] ## Timeline Start: [date] | End: [date] | Review: [midpoint date] --- ## Channel Strategy ### Channel 1: [Name] - Role: [Awareness/Consideration/Conversion] - Effort: [hours/week + budget] - Owner: [person] - Success metric: [what good looks like] ### Channel 2: [Name] ... --- ## Core Messages ### Primary > "[message]" Evidence: [proof] ### Secondary A > "[message]" Evidence: [proof] ### Secondary B > "[message]" Evidence: [proof] --- ## Content Calendar (Weeks 1-4) | Week | Channel | Content | Format | Owner | |------|---------|---------|--------|-------| ... --- ## Success Metrics | Metric | Target | Owner | |--------|--------|-------| ... **North star:** [metric] --- ## What We're NOT Doing (Scope constraints to prevent scope creep) - Not running [channel] — not enough budget/time - Not targeting [segment] — outside ICP for this campaign - Not launching [content type] — need [prerequisite] first --- ## Assets Needed Before Launch - [ ] [Asset 1] — Owner: [name] — Due: [date] - [ ] [Asset 2] — ... ``` Save to `clients/<client-name>/campaigns/[campaign-slug]/brief.md`. ## Tools Required None. Pure reasoning. Works with any LLM agent. ## Trigger Phrases - "Write a campaign brief for [launch/goal]" - "Help me plan a campaign targeting [ICP]" - "We're launching [thing] — give me a campaign plan" - "I have [N] weeks and [budget] — what campaign should I run?"