marketing-skills-guide: Скилл для маркетинга и роста

--- name: marketing-skills-guide description: Guide for marketing and growth skills including SEO, copywriting, CRO, email campaigns, paid ads, and product launch strategies. --- # Marketing & Growth Skills ## Scope Use this skill when: - Finding or adding marketing-related skills - Understanding growth and conversion optimization - Working with SEO, content, or advertising skills - Organizing product launch and strategy skills ## Marketing Skill Categories ### SEO & Content | Skill | Purpose | |-------|---------| | seo-audit | Technical and on-page SEO auditing | | programmatic-seo | SEO-driven pages at scale | | content-creator | SEO-optimized marketing content | | schema-markup | Structured data for rich snippets | ### Copywriting | Skill | Purpose | |-------|---------| | copywriting | Landing pages, pricing pages, features | | copy-editing | Seven-sweeps editing framework | | email-sequence | Drip campaigns, lifecycle emails | ### Conversion Rate Optimization (CRO) | Skill | Focus Area | |-------|------------| | page-cro | Homepage, landing page optimization | | form-cro | Lead capture forms | | signup-flow-cro | Registration, trial activation | | onboarding-cro | Post-signup user activation | | paywall-upgrade-cro | Freemium conversion | | popup-cro | Modals and overlays | ### Paid Advertising | Skill | Platforms | |-------|-----------| | paid-ads | Google Ads, Meta, LinkedIn | | competitive-ads-extractor | Ad library analysis | | analytics-tracking | GA4, GTM, custom events | ### Strategy & Planning | Skill | Purpose | |-------|---------| | pricing-strategy | SaaS pricing and packaging | | launch-strategy | Product launches, GTM | | referral-program | Word-of-mouth, affiliates | | marketing-ideas | 140 proven SaaS strategies | | marketing-psychology | 70+ mental models | | free-tool-strategy | Engineering-as-marketing tools | | competitor-alternatives | Competitor comparison pages | ### Testing & Analytics | Skill | Purpose | |-------|---------| | ab-test-setup | Plan and implement A/B tests | | analytics-tracking | GA4, GTM, event tracking | ### Social Media | Skill | Purpose | |-------|---------| | social-content | Social media content and scheduling | ## Content Humanization | Skill | Purpose | |-------|---------| | humanizer | Remove AI writing signs from text | | Humanizer-zh | Chinese version of humanizer | ## Where to Add in README - **SEO tools**: `Marketing & Growth` or `Web Performance & SEO` - **Copywriting**: `Marketing & Growth` - **CRO tools**: `Marketing & Growth` - **Analytics**: `Marketing & Growth` or `Integration & Automation` ## Key Skill Repositories ### Antigravity Collection ``` sickn33/antigravity-awesome-skills/skills/ ├── copywriting/ ├── seo-audit/ ├── page-cro/ ├── email-sequence/ ├── paid-ads/ ├── pricing-strategy/ ├── launch-strategy/ ├── programmatic-seo/ └── marketing-ideas/ ``` ### Corey Haines Marketing Skills ``` coreyhaines31/marketingskills/skills/ ├── ab-test-setup/ ├── analytics-tracking/ ├── competitor-alternatives/ ├── copy-editing/ ├── form-cro/ ├── free-tool-strategy/ ├── marketing-psychology/ ├── onboarding-cro/ ├── paywall-upgrade-cro/ ├── popup-cro/ ├── referral-program/ ├── schema-markup/ ├── signup-flow-cro/ └── social-content/ ``` ## Marketing Workflow Integration ### Content Pipeline 1. **Research**: Keyword research, competitor analysis 2. **Planning**: Content calendar, topic clusters 3. **Creation**: AI-assisted writing with humanization 4. **Optimization**: SEO audit, CRO testing 5. **Distribution**: Email, social, paid promotion 6. **Analysis**: Analytics tracking, A/B testing ### Launch Checklist - [ ] Pricing strategy defined - [ ] Landing page optimized (CRO) - [ ] Email sequences ready - [ ] Paid ads configured - [ ] Analytics tracking live - [ ] Referral program setup ## Best Practices 1. **A/B testing**: Always test variations 2. **Data-driven**: Base decisions on metrics 3. **Brand consistency**: Maintain voice and style 4. **Compliance**: GDPR, CAN-SPAM awareness 5. **Attribution**: Track conversion sources ## Full Resource List For more detailed marketing skill resources, complete link lists, or the latest information, use WebFetch to retrieve the full README.md: ``` https://raw.githubusercontent.com/gmh5225/awesome-skills/refs/heads/main/README.md ``` The README.md contains the complete categorized resource list with all links.