marketing-playbook: скилл для оптимизации маркетинга

--- name: marketing-playbook description: Your guide to the marketing toolkit. Diagnoses where you are in your marketing journey and recommends the right skills, agents, and workflows to use next. triggers: - marketing help - where do I start - marketing guide - what marketing skill - marketing playbook allowed-tools: AskUserQuestion --- # Marketing Playbook ## Conversation Starter Use `AskUserQuestion` to diagnose their stage: "I'll help you navigate the marketing toolkit. **Where are you right now?** 1. **Starting from scratch** - No marketing yet, need foundation 2. **Have a product, need customers** - Ready to acquire users 3. **Have traffic, need conversions** - Getting visitors, not converting 4. **Have customers, need retention** - Want repeat business 5. **Have content, need distribution** - Created stuff, need eyeballs 6. **Need a specific asset** - Know what you want (email, landing page, etc.) ## Stage-Based Recommendations ### Stage 1: Starting from Scratch ``` 1. competitive-positioning → Find your edge 2. value-prop-sharpener → Nail your message 3. brand-voice → Define how you speak 4. marketing-strategy → Build your plan ``` **Why this order:** - Can't market what you can't differentiate - Value prop drives all messaging - Voice ensures consistency - Strategy ties it together ### Stage 2: Need Customers (Acquisition) ``` TRAFFIC GENERATION: 1. bofu-keywords → Find high-intent search terms 2. content-calendar → Plan your content 3. content-writer → Create the content 4. seo-audit → Optimize for search LEAD CAPTURE: 5. lead-magnet → Create opt-in offer 6. landing-page-builder → Build conversion page 7. email-nurture → Set up follow-up sequence ``` **Alternative:** `google-ads-strategy` for paid acquisition ### Stage 3: Need Conversions ``` DIAGNOSE: 1. customer-discovery → Understand their language CONVERT: 2. irresistible-offer → Strengthen your offer 3. sales-page → Build high-converting page 4. hook-writer → Create compelling hooks 5. power-words → Strengthen your copy ``` ### Stage 4: Need Retention ``` 1. retention-system → Build retention playbook 2. newsletter → Ongoing communication 3. case-study-writer → Showcase success stories ``` ### Stage 5: Need Distribution ``` 1. content-atomizer → Repurpose into multiple formats 2. linkedin-content → LinkedIn strategy 3. viral-content → Create shareable content AI VISIBILITY: 4. llm-optimizer agent → Get cited by AI 5. entity-builder agent → Build brand presence ``` ### Stage 6: Need Specific Asset | Need This | Use This | Command | |-----------|----------|---------| | **Positioning/Strategy** | | | | Competitive analysis | `competitive-positioning` | `skill competitive-positioning` | | Value proposition | `value-prop-sharpener` | `skill value-prop-sharpener` | | Brand voice guide | `brand-voice` | `skill brand-voice` | | Marketing strategy | `marketing-strategy` | `skill marketing-strategy` | | Market research | `market-research` | `skill market-research` | | **Content** | | | | Blog article | `content-writer` | `skill content-writer` | | Content calendar | `content-calendar` | `skill content-calendar` | | Newsletter | `newsletter` | `skill newsletter` | | LinkedIn posts | `linkedin-content` | `skill linkedin-content` | | Viral content | `viral-content` | `skill viral-content` | | **Copy** | | | | Landing page | `landing-page-builder` | `skill landing-page-builder` | | Sales page | `sales-page` | `skill sales-page` | | Email sequence | `email-nurture` | `skill email-nurture` | | Slogans | `slogan-generator` | `skill slogan-generator` | | Hooks | `hook-writer` | `skill hook-writer` | | **Lead Gen** | | | | Lead magnet | `lead-magnet` | `skill lead-magnet` | | Case study | `case-study-writer` | `skill case-study-writer` | | **SEO/AEO** | | | | SEO audit | workflow | `/seo-audit` | | AI optimization | `llm-optimizer` agent | `agent llm-optimizer` | | Featured snippets | `snippet-hunter` agent | `agent snippet-hunter` | | **Paid** | | | | Google Ads | `google-ads-strategy` | `skill google-ads-strategy` | | **Distribution** | | | | Repurpose content | `content-atomizer` | `skill content-atomizer` | | **Brand** | | | | Brand names | `namer` agent | `agent namer` | | **Retention** | | | | Retention system | `retention-system` | `skill retention-system` | ## The Full Marketing Stack ``` ┌─────────────────────────────────────────────────────────────┐ │ FOUNDATION │ │ competitive-positioning → value-prop-sharpener → brand-voice│ │ ↓ │ │ marketing-strategy │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ ACQUISITION │ │ │ │ CONTENT PATH │ PAID PATH │ │ ────────────── │ ───────── │ │ bofu-keywords │ google-ads-strategy │ │ content-calendar │ │ │ content-writer │ │ │ seo-audit │ │ │ ↓ │ ↓ │ │ ┌─────────────────────────────────────────┐ │ │ │ LEAD CAPTURE │ │ │ │ lead-magnet → landing-page-builder │ │ │ │ → email-nurture │ │ │ └─────────────────────────────────────────┘ │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ CONVERSION │ │ customer-discovery → irresistible-offer → sales-page │ │ → hook-writer → power-words │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ RETENTION │ │ retention-system → newsletter → case-study-writer │ └─────────────────────────────────────────────────────────────┘ ↓ ┌─────────────────────────────────────────────────────────────┐ │ AMPLIFICATION │ │ content-atomizer → linkedin-content → viral-content │ │ → llm-optimizer (AI visibility) │ └─────────────────────────────────────────────────────────────┘ ``` ## Common Workflows ### "I need to launch a product" ``` 1. competitive-positioning (differentiation) 2. value-prop-sharpener (messaging) 3. brand-voice (consistency) 4. landing-page-builder (conversion page) 5. email-nurture (follow-up) 6. content-atomizer (promotion) ``` ### "I need more traffic" ``` 1. bofu-keywords (find what to write) 2. content-writer (create content) 3. seo-audit (optimize) 4. content-atomizer (distribute) ``` ### "I need more leads" ``` 1. lead-magnet (create opt-in) 2. landing-page-builder (capture page) 3. email-nurture (follow-up sequence) ``` ### "I need to sell more" ``` 1. customer-discovery (understand language) 2. irresistible-offer (strengthen offer) 3. sales-page (high-converting copy) 4. hook-writer + power-words (polish) ``` ### "I need AI to recommend me" ``` 1. llm-optimizer agent (optimize for AI citation) 2. entity-builder agent (build brand entity) 3. schema-architect agent (structured data) 4. /aeo-workflow command (full process) ``` ## Quick Commands | Goal | Command | |------|---------| | SEO audit | `/majestic-marketing:workflows:seo-audit` | | Content check | `/majestic-marketing:workflows:content-check` | | AEO workflow | `/majestic-marketing:workflows:aeo-workflow` |