ph-launch-day-checklist: Скилл для запуска на Product Hunt

--- name: ph-launch-day-checklist description: Complete hour-by-hour checklist for Product Hunt launch day execution. Use this skill to ensure nothing is missed during the critical 24-hour launch window. --- # Product Hunt Launch Day Checklist This skill provides a comprehensive, hour-by-hour checklist to execute your Product Hunt launch flawlessly. ## When to Use This Skill - Final preparation night before launch - During the 24-hour launch window - Coordinating team activities on launch day - Ensuring all critical actions are completed ## The Night Before (T-12 Hours) ### Final Checks - [ ] Product Hunt listing is complete and scheduled - [ ] All gallery images uploaded and ordered - [ ] Video tested and working - [ ] Maker comment pre-written and saved - [ ] All links tested and working - [ ] Website ready for traffic spike - [ ] Analytics tracking verified - [ ] Email sequences scheduled - [ ] Social posts scheduled - [ ] Supporter network reminded ### Personal Preparation - [ ] Alarm set for launch time (if applicable to your timezone) - [ ] Phone charged - [ ] Computer ready - [ ] Food/drinks prepared - [ ] Team communication channel ready - [ ] Get rest! ## Launch Hour (12:01 AM PST) ### Immediate Actions (First 10 Minutes) - [ ] Verify product is live on Product Hunt - [ ] Confirm listing appears correctly - [ ] Post maker comment immediately - [ ] Share PH link internally with team - [ ] Screenshot for records - [ ] First social media post goes out ### First Hour Focus - [ ] Monitor for any issues - [ ] Respond to first comments (< 5 minutes) - [ ] Wave 1 of supporter outreach (close inner circle) - [ ] Check ranking position - [ ] Note early feedback **Target:** 30-50 upvotes in first hour ## Early Hours (1 AM - 6 AM PST) ### Ongoing Tasks - [ ] Continue responding to all comments - [ ] Monitor for technical issues - [ ] Wave 2 supporter activation (if planned) - [ ] Track progress vs benchmarks - [ ] Screenshot milestones ### Team Coordination - [ ] Check in with team members - [ ] Handoff if working in shifts - [ ] Document any issues **Target:** 100+ upvotes by 6 AM PST ## Morning (6 AM - 12 PM PST) ### Peak Activity - [ ] Wave 3 supporter activation (US East Coast) - [ ] Monitor social media mentions - [ ] Respond to all new comments - [ ] Share progress updates - [ ] Wave 4 email sends - [ ] LinkedIn/Twitter engagement ### Mid-Morning Check - [ ] Current ranking position - [ ] Upvote velocity - [ ] Comment quality - [ ] Any concerning patterns - [ ] Competitor activity **Target:** 200+ upvotes by noon PST ## Afternoon (12 PM - 6 PM PST) ### Sustained Push - [ ] Wave 5 supporter activation - [ ] Progress update post on social media - [ ] Continue comment responses - [ ] Retweet/share supporter posts - [ ] Monitor and adjust strategy ### 4 PM PST Check - [ ] Ranking trajectory analysis - [ ] Final push needed? - [ ] Activate remaining supporters - [ ] Behind-the-scenes content **Target:** 400+ upvotes for top 5 ## Evening (6 PM - Midnight PST) ### Final Push - [ ] Wave 6 outreach to non-responders - [ ] Final social media push - [ ] Last reminder to close supporters - [ ] Continue comment engagement - [ ] Thank early supporters ### 10 PM PST - [ ] Assess final ranking position - [ ] Begin preparing thank you messages - [ ] Screenshot final stats - [ ] Document learnings ## Post-Midnight (Day 2) ### Immediate After-Launch - [ ] Final ranking recorded - [ ] Thank you post on social media - [ ] Thank you emails to supporters - [ ] Team celebration/debrief - [ ] Document all metrics ## Hour-by-Hour Reference | Time (PST) | Priority Action | Support Wave | |------------|-----------------|--------------| | 12:01 AM | Go live, maker comment | Inner circle | | 1:00 AM | First responses | Wave 1 | | 3:00 AM | Monitor progress | Wave 2 | | 5:00 AM | EU activation | Wave 3 | | 8:00 AM | US East activation | Wave 4 | | 10:00 AM | Progress check | — | | 12:00 PM | Midday push | Wave 5 | | 3:00 PM | Afternoon update | — | | 6:00 PM | Evening push | Wave 6 | | 9:00 PM | Final push | Stragglers | | 11:00 PM | Wind down | — | ## Emergency Protocols ### If Website Goes Down 1. Don't panic 2. Check hosting/server status 3. Implement backup if available 4. Post update on PH comments 5. Keep engaging while fixing ### If Comments Turn Negative 1. Respond professionally 2. Acknowledge concerns 3. Provide solutions/clarifications 4. Don't get defensive 5. Thank for feedback ### If Ranking Drops Suddenly 1. Check for algorithm flags 2. Review recent activity patterns 3. Don't panic-activate supporters 4. Focus on quality engagement 5. Accept what you can't control ### If You Get Flagged/Unfeatured 1. Don't spam outreach 2. Contact PH support if legitimate 3. Review your practices 4. Learn for next time ## Communication Templates ### Team Updates ``` 🕐 [Time] UPDATE Ranking: #[X] Upvotes: [X] Comments: [X] Trend: [Up/Down/Stable] Next: [Action needed] Issues: [Any problems] ``` ### Social Progress Update ``` Launch day update! 🚀 [X] hours in and we're: • #[X] on @ProductHunt • [X] amazing comments • [X] new signups Thanks for the incredible support! 🙏 → [Link] ``` ## Key Metrics to Track ### Throughout the Day - Ranking position (every hour) - Total upvotes - Upvote velocity (upvotes per hour) - Comment count - Website traffic - Signups/conversions ### Log Template | Time | Rank | Upvotes | Δ Upvotes | Comments | |------|------|---------|-----------|----------| | 1 AM | #5 | 45 | +45 | 8 | | 2 AM | #4 | 78 | +33 | 15 | | ... | ... | ... | ... | ... | ## Team Roles (If Applicable) ### Role 1: Comment Captain - Monitors all comments - Responds within 5 minutes - Flags issues to team - Maintains friendly tone ### Role 2: Outreach Coordinator - Executes supporter waves - Tracks who's engaged - Sends reminders - Thanks supporters ### Role 3: Social Media Manager - Posts updates - Monitors mentions - Engages with shares - Creates content ### Role 4: Analytics Tracker - Logs metrics hourly - Spots trends - Alerts on anomalies - Prepares summary ## Final Checklist Summary ### Pre-Launch Night - [ ] All assets ready - [ ] Team briefed - [ ] Supporters reminded - [ ] Rest obtained ### Launch Hour - [ ] Product live - [ ] Maker comment posted - [ ] First wave activated - [ ] Monitoring begun ### Throughout Day - [ ] All comments answered - [ ] Waves executed on schedule - [ ] Progress tracked - [ ] Issues addressed ### End of Day - [ ] Final rank recorded - [ ] Thanks sent - [ ] Metrics documented - [ ] Learnings noted ## Output Format ``` LAUNCH DAY STATUS: [Product Name] CURRENT TIME: [Time PST] HOURS SINCE LAUNCH: [X] METRICS: • Ranking: #[X] • Upvotes: [X] • Comments: [X] • Website visits: [X] • Signups: [X] COMPLETED: ✓ [Completed action] ✓ [Completed action] NEXT UP: → [Next priority action] → [Following action] ISSUES: [Any current issues or none] TEAM STATUS: [Who's active, who's next] ```